Today was the second meeting of the Art Marketing Salon group in Coarsegold. We are meeting as a group, with a designated leader (Julie Mitchell) to follow the “plan” established by Alyson Stanfield,  Art Biz Coach. Her website is artbizcoach.com and her blog can be followed at artbizblog.com. There is a definite time commitment involved (which makes the process somewhat hard and serious work), but there is also a feeling of fun, playfulness, and developing collegiality. 

As I read Alyson’s  blog today, one paragraph stood out to me. It started out by saying: “Presentation is everything.” And then went on to say: “It’s the small things that make a difference and distinguish us from others. As an artist, it’s your attention to the detail of your matting, framing, and display. It’s the care you give your printed materials and your Web site that announce to the world that you’re a professional. It’s the care with which you treat each person you run into because you know they might be a customer one day—that you show them respect and trust.” And I know from personal experience that this really is the truth.
I am enjoying meeting with other like-minded artists to discuss common concerns and share our hopes and goals regarding our careers as artists. The process is causing me to focus on the critical pieces of marketing and public relations that I might neglect otherwise. Today, we had lunch together after the meeting and that was rather like one of Julia Cameron’s suggested “artist dates”. We’re getting to know each other better and coming to respect each others’ opinions and advice. I look forward to the next meeting in 2 weeks.